There are over 4 million blog posts being published every single day. How do you ensure that your content is going to stand out and people would want to read it?
The easiest way to tackle this problem is to use a free online tool – Ubersuggest. It has some of the best content ideas. All you have to do is enter the keyword for which you want to create the content, e.g. dog food, and what you’ll see is that Ubersuggest will give you an overview about that keyword: its popularity, other keyword ideas etc. And as you scroll down, you’ll see content report. This report will show you all those blogs related to the keyword that are popular.
This is why it is such a great tool and many SEO companies in Delhi and PR firms in Delhi make use of it. Not only does it give you an endless list of ideas but it also gives you new keywords that might be relevant to your space. And then most importantly, it also shows you everyone who is linking to that blog post.
Now when you’re doing this, you don’t want to create a same copy of the content that they’ve already created. Instead, you can compare what works with what doesn’t and leverage that knowledge to come up with your own content ideas. Then you should start writing on similar topics using Brian Dean’s skyscraper technique. This technique means that you keep building on your article and keep adding content to it consistently. When you do that, your article not only remains relevant and up to date, it also keeps getting more and more in-depth about the subject that you’re writing. However, don’t just add words for the sake of it. That is not how companies that provide SEO services in Delhi operate. You need to add words that would make your article more meaningful and more impactful.
Now once you’ve written your article, go back to Ubersuggest and look at all those people who link to your competitors. Hit them up and send them a mail asking them to link themselves to your blog or article. Be polite and mention that you noticed that they linked to XYZ site and that your content is similar, so they could link to your site as well. You might have to send a hundred of such kind of emails, but once you do, you’ll find that a handful of those people would link back to you – and that is exactly what you need.
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