Instead of trying to find new keyword opportunities to rank for, all you need to do is find whatever keywords already rank for, even if they're small, and find other long tail variations of that small exact keyword. This way, you’ll generate more traffic by going after that term as well.
For example, if you already rank for the term ‘dog food’, and you're getting a lot of traffic for it, Google will easily rank you for all the other long tail variations for ‘dog food’. The reason is that it is harder to rank for the long tail variation. And even that the majority of the traffic comes from a long tail term, like ‘how to become rich’, there's still a lot of other long term variations even of that word - such as, ‘how to become rich on the internet’, ‘how to become rich through social media’. According to the top SEO companies in Delhi, you should follow the steps given below.
STEP 1
Head over to Ubersuggest, and type in your domain. When you type in your domain, it'll show you something called ‘top pages’. These will show you all the pages that are driving your pages, and the keywords that are driving your ranking.
STEP 2
Now log in to Google Search Console. Again, it'll show all the terms that you're already ranking for.
STEP 3
After you do that, the next step that SEO services in Delhi advice is that you need to head back over to Ubersuggest, and type in the exact phrases you ranked for. Ubersuggest will show you keywords, ideas, reports that show you all the long tail variations of that term. You'll find that if you head for the head term, there's a ton of other long tail terms that make up a lot of traffic, maybe not the major amount but they sure make one-tenth of traffic, one-twentieth of traffic, even one-fifth of traffic. But if you combine all those, terms eventually it'll add up to a ton of traffic; more than even the head term. Belive it, this is the strategy that SEO companies in Delhi use.
STEP 4
Go back to the pages that are already ranking for the head term and adjust your content. Include all those terms. Re-write the content, and make sure you're providing value. You're going so above and beyond, people are like, "oh my God! This is the best page ever for dog food! It shows me how to feed my dog; shows me what kind of food to pick for them; shows me how to pick food if they're gaining too much weight or if they're losing too much weight; shows me how to make them more fit. It breaks everything down."
So that way, no one else needs to read any other article on dog food. What you'll find is that after you do that, within 30 days, you'll notice that your page will rank higher in Google for all the long tail variations. Because once you rank for the main head term, it’s super easy to rank for all the long tail variations; because the head term is the hardest one to rank for, Google naturally just pops you from all the other ones within 30 days.
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